Posts by Oliver Pickford

  • by Oliver Pickford
    Old Masters X Celebrities

    “I am a sponge”, Victoria Beckham proudly declared in a video to promote her partnership with Sotheby’s at her Mayfair fashion boutique in July. She was describing her desire to know more about Old Master paintings (OMPs), of which a number had just arrived in her flagship store ahead of their sale at Sotheby’s. Why now? What has brought Old Masters hurtling into the public eye with such expediency in recent months? With Kanye West being known to attend TEFAF (famed for bringing 7,000 years of art history together in one fair), Beyoncé and Jay-Z filming a music video, entitled Apesh*t, in the Paris Louvre, and now Victoria Beckham hanging OMPs alongside her luxury fashion lines – is the tide coming in for Old Masters?

  • by Oliver Pickford
    A Viennese Schmaltz

    With the art world’s eye firmly fixed on TEFAF Maastricht, I decided to use seventy-two hours to take a break from the busy mainstream. A quick Google of cities for art lovers throws up London, Paris, and New York but a city less often on people’s lips and lists is the Austrian capital, Vienna.

  • by Oliver Pickford
    Bricks vs Clicks: The Internet and the Art Market

    The recently published 2017 Hiscox Online Art Trade Report strongly supports the notion that the online art market now occupies an increasingly large part of the commercial art scene. The online art market has exploded in the past few years, with more art lovers than ever turning to the internet to satisfy their art-buying needs. Hiscox’s report shows that this revolution shows no signs of slowing down: in 2016, for every twelve pieces of artwork bought on the market, one of those was an online purchase.